Sony Releases Full-Frame FE 50mm F2.8 Macro Lens

Sony has just added a new FE lens to the lineup, this time with a 50mm F2.8 Macro lens. While the 50mm focal length is more typical for everyday photography than macro work, this new lens offers full 1:1 macro capability as well as new controls such as a focus mode switch, focus range limiter, and focus-hold button. Availablity is set for September at a price of $500 which is great for a full frame macro lens. While stabilization is missing, Sony A7RII owners will benefit from the IBIS already built in to that camera. Check out the full press release and more details after the break.

Purchase:   B&H Photo | Adorama  

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DJI Osmo+ Handheld Gimbal Stabilizer Announced

DJI has issued an update to the existing DJI Osmo (check out our DJI Osmo Review) with a new 3.5x optical and additional 2x digital zoom in 1080p. One of my issues with the Osmo was the 1.5m minimum focus distance making it almost worthless for the selfies and vlogging as advertised. Hopefully this new camera might be the perfect tool going forward. The new price is $650 which is about $80 more than the existing model.

Purchase today: B&H Photo  

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Fujifilm X-A3 Mirrorless Digital Camera Announced

Fuji just released what could be a very exciting camera and the perfect upgrade to your iphone! Sporting a large 24MP APS-C Sensor which has been newly designed for even better performance in low light. Continuous shooting speeds are 6fps, video can be recorded in 1080p Full HD at up to 60fps, and the touchscreen LCD can tilt 180 degrees up for selfie shooting. Check out more details past the break.

Order today:   B&H Photo  |   Adorama  

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Canon EF 16-35 f/2.8L III & 24-105 f/4L IS II Announced

In addition to the new Canon 5D Mark IV, Canon has announced a new set of lenses to go along with it. The new lenses should bring minor improvements as well as a new higher price to these options. The 16-35mm F2.8L brings a large diameter GMO dual surface aspherical lens and ground aspherical lens, f/2.8 aperture throughout the entire zoom range, fluorine coating, improved durability and is dust and water resistant while the 24-105 F4 IS II has an improved 4 stop image stabilization system as well as ghosting and flare reduction. Check out all the details past the break.

Canon 16-35 F2.8L III:   B&H Photo  |   Adorama
Canon 24-105mm F4 IS II:   B&H Photo   |   Adorama

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Canon 5D Mark IV DSLR Announced

After way too long of a wait, we finally have a sequel from the famed Canon 5D Mark III. With a new 30MP sensor, 4k video, dual pixel autofocus, and brand new technology called dual pixel RAW, this is sure to be a popular DSLR for many professionals. But while the specs look great, the fine print details are a little murky so check out all the information on the Canon 5D Mark IV after the break and stay tuned for the full review!

Pre-order today: B&H Photo   |   Adorama  

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Nikon D3400 Just Announced

Nikon has just upgraded their entry level camera with the new Nikon D3400. While very similar to the D5300 it replaced, the new keeps the same amazing 24.2MP CMOS sensor and EXPEED 4 processor, but adds SnapBridge Wi-Fi connectivity with NFC for easy sharing between your camera and mobile devices. SnapBridge uses Bluetooth low energy to allow automatic sharing of 2MP images between your camera and phone which is great for sharing images immediately with others.

The Nikon D5400 is available to purchase starting in mid September with preorders starting immediately. Pricing starts at $649 for the D5400 DSLR with 18-55mm Lens. Check out more details after the break.

Preorder today: B&H Photo   |  |   Adorama

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Nikon 105mm F1.4 Announced

In what is bound to be an amazing portrait lens, Nikon has just announced a new 105mm F1.4E ED Lens. For F-mound FX cameras, the 105mm F/1.4 brings a silent wave AF motor system with rounded 9-blade diaphragm. Maximum magnification comes in at a low .13x and the price is definitely on the high end at $2,199. Check out all the details after the break.

Preorder today:  B&H Photo | Amazon  | Adorama  

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Sony G-Master FE 70-200 F2.8 Gets a Price

It has been a long time since this lens was first announced back in February but we now have a price and preorder options! This lens which I had the chance to check out myself (though we could not take pictures with it) looks and feels like a great quality lens, and similar to the current 70-200 F4 option. Given the awesome quality from the other 85mm F1.4 and 20-70 F2.8 G-master lenses, I am really looking forward to getting my hands on this new beast. Availablity is still up in the air but pre-order are underway and the price is set to a squirm inducing $2599! Hopefully the results can justify the high price.

Preorder: B&H Photo

Sony FE 50mm F1.4 Lens Announced

Sony has a brand new full frame E mount lens that should be an exciting option for existing A7 owners. The new SEL 50 F1.4 ZA offers 11 aperture blades with 9 groups and 12 elements and signals strong image quality. Unfortunately maximum magnification is only .15x and image stabilization will be left up to the camera body but this still signals a strong lens option in a popular focal length. It will be available later this July for a retail price of $1,500. Check out more details past the break!

Preorder: B&H Photo 

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Fujifilm XT-2 Announced with 4k video

Fuji has just announced the new XT-2 with a host of new features in what looks like an amazing upgrade to an already great camera. For starters, we now have a sensor upgrade boasting 24MP (up from 16MP) using an APS-C X-Trans CMOS III sensor. Additionally you will find massive improvements to the AF system, features, and video abilities. This is shaping up to be a killer update so check out all the details past the break.

Preorder today: B&H Photo  

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Hasselblad X1D-50C Announced - A 50MP Medium Format Mirrorless Camera

Hasselblad has just reshaped the mirrorless camera landscape by launching a 50MP medium format mirrorless camera. The Hasselblad X1D-50C boasts a weather sealed body, dual SD card slots, USB 3.0 Type C, HDMI, WiFi/GPS, and a high resolution 2.36MP Electronic Viewfinder in a body less than have the weight of a traditional medium format camera. The X1D uses the X System Lens Range and Hasselblad is introducing 2 new lenses along with the new camera, a 90mm F3.2 and a 45mm F3.5 boasting a smaller design than typical MF lenses. Check out more details after the break

Pre-order:   B&H Photo  |   Adorama  

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NAB 2016 Latest Announcements

NAB has arrived and like always we have many new announcements in a variety of different areas. From cameras to accessories, check out everything new from NAB 2016 at B&H. The king of announcements this year goes to Blackmagic design who introduced an entire line of equipment that almost anyone can appreciate. And while you are at it, don't miss the NAB Deals offered on a variety of cameras, computers, and accessories. There are some huge savings for everyone.


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